June
2010
DAIRY
CHECKOFF UPDATE
A
periodic report for dairy media demonstrating how Dairy Management Inc.™ (DMI)
and affiliated state and regional promotion organizations work to increase
demand for and sales of U.S.-produced dairy products and ingredients through the
programs of the American Dairy Association®, National Dairy Council® and U.S.
Dairy Export Council®. For more information about these and other dairy
checkoff programs, please contact Jennifer Wing at (847) 627-3225 or jennifer.wing@rosedmi.com.
New
Consumer Education Exhibit Showcases Dairy Farms
Dairy
Management Inc.™ (DMI), which manages the national dairy checkoff, has created
a digital consumer education exhibit kit that educates consumers about where
dairy products come from, and the tremendous care that dairy farmers take to
provide safe, wholesome, and nutritious dairy products, while caring for their
animals and the environment.
The
consumer education exhibit aims to:
·
Develop a virtual
connection between consumers and dairy farmers
·
Give consumers
compelling reasons to continue purchasing dairy products
·
Increase
confidence in dairy foods and the people who produce them.
The
blueprint features four core themes (healthy cows, healthy planet, healthy
communities and healthy products). The exhibit comes to life through a
combination of farm photographs, illustrations and interactive activities for
visitors of any age to learn about on-farm practices.
“Because
consumers have become increasingly disconnected from modern dairy farming and
food production, dairy producers are being asked more questions about their
on-farm practices,” said David Pelzer, senior vice president of strategic
communications for DMI. “This on-farm education exhibit prototype offers a
‘common voice’ approach that helps maintain consumer confidence in dairy
producers, dairy products and the entire industry.”
The digital
prototype is intended for use by individual dairy farms, dairy co-ops and dairy
companies, and other friends of the industry that interact face-to-face with
consumer groups. The kit’s artwork, graphics and hands-on activities are
easily customized for a variety of venues (e.g., county fair displays, zoos,
children’s museums, dairy farms, co-op visitor centers). For example, this
template can accommodate anything from a one-panel display for use with school
tours to a 50-foot, multi-sensory, interactive exhibit.
For more
information on the consumer education exhibit kit, contact DMI’s Jennifer Wing
at jennifer.wing@rosedmi.com.
For more
information about the dairy checkoff, visit www.dairycheckoff.com.
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