FOR IMMEDIATE RELEASE  

New EXCENEL RTU EZ Approved for Dairy Cattle by the FDA

Pfizer Animal Health introduces upgraded product formulation  

NEW YORK (July 30, 2008)— The FDA recently approved new EXCENEL® RTU EZ (ceftiofur hydrochloride) Sterile Suspension for the treatment and control of metritis, bovine respiratory disease (BRD) and foot rot. With its improved formulation for user convenience, EXCENEL RTU EZ makes injections easier to administer and kills major pathogens associated with BRD with a zero milk discard advantage. Studies show that EXCENEL RTU EZ is significantly more syringeable when compared to EXCENEL RTU.1  

“EXCENEL RTU EZ offers producers and their dairy herds the same protection and treatment as its first-generation formula, but with easier administration,” said Austin Belschner, DVM, director, dairy veterinary operations with Pfizer Animal Health . “Its ready-to-use packaging, flexible dosing and no milk discard advantages make EXCENEL RTU EZ an optimal product to use in management programs without disrupting the milking routine. The zero milk discard advantage delivers profitability while putting less stress on the cow because of unnecessary pen moves during treatment and recovery stages.”  

EXCENEL RTU EZ establishes therapeutic concentrations in as little as one hour to effectively treat a broad spectrum of pathogens that cause metritis, bovine respiratory disease (BRD), shipping fever, pneumonia and foot rot. The product requires no refrigeration or reconstitution and can be administered daily or every other day. Be sure to work with a veterinarian on how to include EXCENEL RTU EZ as part of a comprehensive fresh cow program.  

For best syringeability, EXCENEL RTU EZ can be administered with a pistol grip or similar syringe that has been sterilized and cleaned according to normal care procedures. The product can be used for subcutaneous administrations. For full prescribing information, visit EXCENELRTUEZ.com.  

As with all drugs, EXCENEL RTU EZ should not be used in animals found to be hypersensitive to the product. EXCENEL RTU EZ has a pre-slaughter withdrawal period of 3 days with no milk discard.  

The Pfizer Animal Health Dairy Wellness Plan is a 365-day approach to managing a dairy operation that focuses on the health of the dairy animal, the economic health of the dairy and the proper use of animal health products leading to a safe and healthy food supply.  

Pfizer Inc (NYSE: PFE), the world’s largest research-based pharmaceutical company, is a world leader in discovering and developing innovative animal vaccines and prescription medicines. Pfizer Animal Health is dedicated to improving the safety, quality and productivity of the world’s food supply by enhancing the health of livestock and poultry; and in helping companion animals live longer and healthier lives. For additional information on Pfizer’s portfolio of animal products, visit pfizerah.com.  

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EXCENEL is a registered trademark of Pharmacia and Upjohn Company LLC, a division of Pfizer Inc. ©2008 Pfizer Inc. All rights reserved. EXC08013  

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