April 17, 2014 — “It’s not real dairy if it’s made from a bean, a seed, a nut, or a weed,” says DairyUS, the animated Real Seal character, in his latest video.
The video is a reminder to consumers that only real dairy products have the same nutrition they have come to know and love and imitation products don’t necessarily have the same nutritional benefits and shouldn’t be able to call themselves milk, cheese or yogurt.
That’s one of the reasons the National Milk Producers Federation (NMPF) took over the Real Seal program last year, according to Chris Galen. NMPF is using the RealSeal.com website to remind consumers that not all products made from imitation sources have the same nutritional content.
Milk includes vitamins A and D, calcium, potassium and a bevy of other nutrients including protein.
“A lot of these imitators are very skimpy on the protein content in particular,” Galen said.
The Real Seal program continues to grow. This year NMPF is setting up a Pinterest page for people to share cooking recipes and health and wellness information.
“That cries out a presence for the dairy’s Real Seal,” Galen reported. “To remind people that when they do go shopping, eat out or share recipes – dairy ingredients should be real ones and display the Real Seal.”
NMPF remains disappointed that the Food & Drug Administration hasn’t done anything to go after imitators who misuse terms like milk, cheese and yogurt.
“That’s why we need to have a proactive campaign, using something like the Real Seal as a designation that reminds people that only products displaying that seal are made from real dairy products,” he concluded.
For more info go to http://www.RealSeal.com