DairyLine’s parent company, DairyBusiness Communications, in January, launched Say Cheese magazine. Editor Pat Dailey talked about its goals in Wednesday’s broadcast. Short answer, said Dailey, is to sell more cheese.
“We want to educate consumers and readers about the many different kinds of cheese that are available, how to use them, how to enjoy them and integrate them into their lives so that they understand how to navigate the cheese counter much more effectively.”
The magazine features a lot of educational material, according to Dailey, and introduces them to new cheeses, how cook with them, and how to pair them with different accompaniments.
Say Cheese started in California with 50-55,000 copies and the reception has been so strong, she said, that the third issue, coming in July, will go to Oregon and Washington, and the January issue will be expanded to the East Coast.
Say Cheese is targeted to consumers but Dailey is quick to point out that it came about from discussions with dairy farmers. Many farmers do farmstead cheese themselves, she said, or are working with cheese makers and manufacturers that purchase their milk, and the farmers felt that greater education about cheese was needed. For more information, log on to http://saycheesemedia.com.