Dairy Checkoff Partners with Dominos and Involved in Schools

California dairy producer and Dairy Management Incorporated Board member Brad Scott was back in Monday’s “DMI Update,” in an interview with DairyLine’s Bill Baker at last month’s World Ag Expo. This week he talked about the dairy check off’s relationship with Domino’s Pizza and schools.

He discussed the latest joint project with Domino’s which involved putting 40 percent more cheese on their pizzas. Scott said they did not lower the cheese percentage on their other pizzas, so it was additional cheese usage, which is great for dairy farmers who want and need more market share.

The dairy check off is also involved with schools at a time when kids are being attracted to soft drink and energy drinks and Scott said this is another great opportunity that DMI has had to work on and mentioned the “Fuel Up to Play 60” campaign. He said “It’s educating kids that dairy products are good, healthy products that they need to make sure is in their diet, along with exercise.”