On the farm, milk comes in only one flavor but, as you take a walk down your grocery store aisle or a school lunch line, you’ll see many more, according to Michelle Matto, Assistant Director, Nutrition and Labeling at the International Dairy Foods Association. Speaking in Wednesday’s “Processor’s Perspective,” Matto made the point that flavored milk encourages kids to drink milk.
Chocolate has been joined by strawberry, vanilla and other flavors to tempt the tastebuds of the American consumer, according to Matto, while providing all the nutrient benefits of milk.
Chocolate, and other flavors of milk, start with white milk and have flavoring and sweeteners added, she said. In general, they meet the standard of identity for milk, including the required levels of milk solids, and are available in a variety of calorie and fat levels.
There are also rich “milkshake” type products for people looking for a special treat and there are fat-free, no sugar added products for those that want great taste and nutrition with fewer calories, according to Matto.
She reported that, in 2007, almost 4.4 million pounds of flavored milk was sold in American retail stores; or about 8 percent of total retail milk product sales. Per capita consumption was 14.5 pounds, an increase from about 12 pounds per person in 2000 and “is an area of growth amid the continued decline in milk consumption,” she said.
While children can select from a variety of milks, Matto said it’s not surprising that most milk sold in schools is flavored, with the majority being lowfat. “This is a great option for children to enjoy the nine essential nutrients of milk,” she said, and “It’s particularly important for milk to be attractive to children because most kids over the age of 8 are not drinking enough.”
Dairy processors are working to formulate new flavors and products with different levels of fat, sugar and calories to meet the demands of consumers, especially school districts, Matto reported, and these products may use different flavoring systems, or a combination of caloric and non-caloric sweeteners, while still meeting the standard of identity for milk.
“By providing more choices, milk can better compete with other beverages,” she concluded. “When adults and children drink more flavored milk, they drink more milk, getting the nutritional benefits and supporting the dairy industry.”